The digital marketplace’s revenue has reached US $3.6 billion, pivotal to the massive adoption of technology in enhancing sales and consumer experiences. The shift to headless commerce gives businesses leverage over their competitors in flexibility, adaptability, and growth potential.
Headless commerce platforms structure your commerce experiences and solutions to grow alongside your enterprise. You want to leverage the following six trends that shape the prospected future-proof headless commerce.
1. AI Adoption
Artificial intelligence, which started as a program for playing checkers, has transformed into a globally accepted technology, providing solutions in almost every industry and sector. Those in the eCommerce business sector have realized the importance of integrating technology into their operations. With future proof headless commerce, AI helps personalize shopping experiences and improve inventory management and visual search capabilities.
Shoppers can quickly find products by uploading relevant images. Additionally, they can analyze consumer data to customize marketing and product recommendations. Artificial intelligence streamlines inventory control by forecasting demand, optimizing stock levels, and reducing stock-outs/overstock.
Many eCommerce businesses use AI to predict and adjust prices. They can identify and mitigate fraudulent transactions and detect threats to your workflows. Chatbots provide enhanced customer support by resolving issues and handling inquiries.
2. Voice Commerce
The average human types 38-40 words and speaks 110-150 in 60 seconds. That shows the transformative power of integrating voice commerce into your business. It helps consumers interact better with your brand and complete purchases for a fraction of the time. More eCommerce businesses will introduce voice assistants and smart speakers into their platforms to simplify order tracking, inform search, and product shopping.
By the end of 2024, businesses will hire over 8.4 billion digital voice assistants, more than the world’s population. Most retail companies have adopted AI-powered intelligence automation. Voice commerce offers unequaled speed and convenience, enabling companies to optimize their online presence.
3. Mobile Prioritization
Mobile usage has penetrated deep, with 54% of the world’s population owning a smartphone. Most people ordering items online do so from mobile devices, meaning every futuristic business owner should optimize their eCommerce platforms to target these clients. E-commerce website operators can leverage the power of headless commerce to customize user experiences across mobile platforms and devices.
They want to revolutionize their websites to accommodate increasing transactions and traffic. The seamless integration of headless commerce across IoT, mobile apps, the web, and other channels provides consistent user experiences. Additionally, the optimized front-end frameworks help enhance performance and user satisfaction.
4. The MACH Stack Adoption in Development
Website developers focused on commerce websites will want to adopt a more future-proof, flexible, and scalable approach. That will force us to deploy cutting-edge and highly reliable MACH Stack technology to achieve seamless commerce architecture. The Microservices-based solution supports developing apps as a collection of small yet independent services to streamline scaling and updates.
The approach emphasizes building apps with APIs as the primary integration and interaction interface, providing seamless connectivity between diverse platforms and services. The commerce technology leverages its cloud-native architecture to enable apps and infrastructure to achieve full cloud computing potential. The headless architecture separates the backend data functionality from the front-end presentation layer, meaning you can use diverse technologies to create a unique user interface.
5. Social Media Integration
Social media is integral in modern-day lifestyles, with adults and youngsters spending so much time on TikTok, Facebook, X(formerly Twitter), Instagram, and others. Most online shoppers claim they discovered the products and brands via social media. That indicates the power of integrating social media into your headless commerce infrastructure. Making social media part of your headless commerce strategies enhances the experience by enabling buyers to discover and buy products.
Social media integrations are formidable when combined with robust technologies like headless commerce. Combining the two eliminates the hassle of costly brand awareness and colorful ads. They help focus your energy on making products available to your clients on diverse social media platforms. That way, you avoid issues with cart abandonment and hesitations, which reduce sales.
6. Immersive Technologies
Consumers want immersive experiences when shopping online. They expect to engage more closely with brands and enjoy seamless transactions. Headless commerce is making that dream a reality for businesses through immersive technologies like mixed reality (MR), virtual reality (VR), and augmented reality (AR). These technologies enable consumers to visualize products and interact with them in seamless virtual environments before purchasing.
Consumers want to understand and interact with products before they order them. The trend has pushed the massive adoption of immersive technologies. Retailers will now offer interactive shopping environments, virtual try-ons, and 3D product visualizations, helping to boost consumer experiences. These technologies will help minimize return rates, streamline cash flow, and optimize stock. These technologies help bridge the gap between digital and physical retail spaces. Many retail companies will want to leverage the power of VR and AR by integrating them into their eCommerce platforms.
Wrapping Up
Are you into the digital retail and wholesale business industry and envisioning ways to maximize sales and profits? Adopting the above headless commerce trends enables you to reach a broader client base and personalize their shopping experiences. Immersive technologies allow customers to interact with products before purchasing. Social media and mobile integration help them access the products with ease.